Marketing Strategy for

Local Small Business Owners

Simple. Systematic. Straight-Forward.

No Obligation Marketing Check-Up

Find out what's working, what's not, and where to start to get the marketing results you want for your local small business.

Avoid Expensive and Frustrating Marketing Mistakes

  • Marketing that generates leads then inexplicably stalls
  • Marketing that generates no leads at all
  • A Marketing hire that needed too much oversight
  • Disappointing results from marketing service vendors (are they even doing anything?)
  • Marketing motivation that lasts 3 weeks, or until the next fire drill
  • An expensive website that generates no business (and can't be found when searched)
  • Marketing that never gets started!

If you've been in business more than 5-years, chances are you've made many, many marketing decisions for your business. Some decisions might have generated new customers and then stopped. Some may have been a total waste of money and didn't generate any leads at all. You've probably hired someone or contracted for marketing services and ended up very disappointed— questioning if an honest, effective marketing agency even exists... 


Marketing That Works


1

Find The Strategic Focus

Strategic planning is the most commonly skipped step in the marketing process, and it's the #1 reason that marketing tactics fail. 9 times out of 10, when a client presents us with a challenging marketing scenario, it comes down to a lack of strategic focus OR they've veered off strategy. We can take you through our 9 Step Marketing Mastery Process to see where your marketing is on track, and where strategy might be missing. Then, we build a custom marketing plan based on your goals, your market, and your customers. 

2

Fix The Issues

It's rare that a client comes to us having no marketing in place. Often, they have scattered tactics and a website that they haven't really paid much attention to for awhile. Websites that don't generate leads, won't show up in Google searches, or don't accurately represent the business...these are only a handful of the online marketing issues that we fix for our clients. Other issues we fix:

  • Online Reputation- absence of or negative customer reviews online
  • Online Presence- Incorrect, missing, or outdated information in directories and social media profiles
  • Ineffective Messaging- eliminate common mistakes with wording, tone, and content
  • Broken websites- Speed issues, broken links, mis-loading photos

3

Be a Single Point of Contact

Many small business owners are way too busy to devote time to getting their marketing right, so they settle for "good enough". Often the best ideas and plans lay dormant because there weren't enough hours in the day to get it off the ground. Also, it's very frustrating to be the go between for several companies and people, and the risk of making a mistake are high. Forlight Marketing Done For You Packages eliminate the hassle of managing your own marketing plan. Our affordable plans make it feasible for a small business owner to have expert marketers on their team at a fraction of the cost of a full-time hire.

Marketing Services
Websites & Search Engine Optimization (SEO)

Your online presence is becoming as important as your physical office space. It's important to have a website that looks nice, but it is more important to have a website and an online presence that is built to get your business found by customers looking for your services. 

Reputation
Management

Part of your online presence includes online reviews about your products and services. Prospective customers are looking for online reviews to see if they can trust that your business has a solution to their problem. Customers don't expect your reputation to be perfect, but they do expect you to have one.

Direct Mail & Print Advertising

With all this talk about online advertising, websites, reviews and directories, it can seem like digital marketing is the only way to go. But that just isn't the case. There is a time and a place for offline marketing, and we can help you create and implement your offline marketing campaign. 

Marketing Agency Reviews

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