5 Small Business Marketing Trends to Watch in 2016

Take advantage of your business opportunities early in the year by getting ahead of the curve in your marketing campaign. Here are five small business marketing NJ trends you should watch for in 2016.

Improved Ad Blocking

Blocking ads online is an industry of its own. Overall, companies lost over $22 billion in revenue due to these software packages. Almost 50% of Internet users in the United States use an ad blocker. Many companies overcome ad blockers by instituting content paywalls into their websites and advertising through content creators on YouTube, Vine and other social networks.

Social CRM

The latest trend in prioritizing the experience of the customer is social CRM. This discipline combines the personal touch of social media marketing with the automation and the organization of customer relationship management software. Combining efforts with a social CRM software package or firm gives you a social listening edge, allowing you to quantify the demographic profiles of your target audience more quickly.

Getting Into Video

The 2015 Cisco Visual Networking Index white paper has predicted that video will take over the majority of Internet traffic in less than three years. 80% of traffic will come through video by 2019, and your website must be ready to host and share its own videos in order to take full advantage of this trend. Believe it or not, the cost of video production is coming down to a level below that of radio and even text ads, especially with the proliferation of ad blockers. Find your way into video production in order to build your brand in 2016.

The Growth of Mobile Payment

Paypal, Apple Pay, Bitcoin Wallet and other digital methods of payment are finding their way into the mainstream. Currently, just under 60% of consumers make use of a smartphone to pay for everyday items. They have come into this market based upon the relentless promotional efforts of the merchant services companies. Piggyback off of the billions of dollars they have poured into the mobile payment industry by making sure your customers can take advantage of the convenient option. There are many options that service your customers on commission, meaning no upfront implementation costs for your business.

Search Expansion

The major search engines are used for much more than finding random facts, and social media is now a large part of search as well. All of the major search engines include options to search the Internet within the social network. This means that reviews of your business will show up in search results more readily. You may want to invest in reputation management services to ensure that your potential customers see the best of the reviews you get on social media. Monitor your social presence in order to find customer service trends before they become problems. Many savvy companies also monitor the social media and search feeds of their competitors, jumping on weakness they see in reviews and comment threads.

About the Author Karin Kraska

The principal owner of Forlight Marketing, LLC, Marketing Mastery Coach Karin F. Kraska uses a wealth of experience in both the marketing industry and field of science to help small businesses maximize their marketing efforts. As a certified consultant with Duct Tape Marketing and a certified professional coach through the International Coach Federation, Karin brings innovation and proven marketing strategies as well as passionate coaching to take small businesses step-by-step to the next level of success.

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