Attract, Keep and Serve More Patients.
Marketing Solutions for Healthcare Providers
Do You Need Our Marketing Expertise?
Not every business is ready for or needs an expert marketing approach. If you love marketing and you like to get into the weeds of your website, ads, social media, content creation and SEO, then we might not be a good fit. If not, then we can help you focus on running a practice.
Most Marketing Approaches Are Upside-Down.
You Might Be Doing "Upside-Down Marketing" if:
- Every marketing idea sounds like a good one...or a bad one.
- You made a marketing staff hire and they need too much oversight
- You've had disappointing results from marketing service vendors (are they even doing anything?)
- Marketing activity & motivation that lasts 3 weeks, or until the next fire drill
- An expensive website that generates no business (and can't be found when searched)
- Good ideas that never get started!
If you've been in business more than 5-years, chances are you've made many, many marketing decisions for your business. Some decisions might have generated new customers and then stopped. Some may have been a total waste of money and didn't generate any leads at all. You've probably hired someone or contracted for marketing services and ended up very disappointed— questioning if an honest, effective marketing agency even exists...
We Build Marketing That Works
Right-Side-Up Marketing: Strategy First
Strategic planning is the most commonly skipped step in the marketing process, and it's the #1 reason that marketing tactics fail. 9 times out of 10, when a client presents us with a challenging marketing scenario, it comes down to a lack of strategic focus OR they've veered off strategy. We can take you through our 9 Step Marketing Mastery Process to see where your marketing is on track, and where strategy might be missing. Then, we build a custom marketing plan based on your goals, your market, and your customers.
Next: Create A Marketing System
It's rare that a client comes to us having no marketing in place. Often, they have scattered tactics and a website that they haven't really paid much attention to for a while. Websites that don't generate leads, won't show up in Google searches, or don't accurately represent the business...these are only a handful of the online marketing issues that we fix for our clients. We help our clients:
- Attract New Visitors and Potential Patients To Your Practice
- Convert Strangers Into Patients
- Keep More Patients In Your Practice
- Recall Lapsed Patients
Finally: An Expert Team & A Single Point of Contact
Many small business owners are way too busy to devote time to getting their marketing right, so they settle for "good enough".
Often the best ideas and plans lay dormant because there weren't enough hours in the day to get it off the ground. Also, it's very frustrating to be the go between for several companies and people, and the risk of making a mistake are high.
Forlight Marketing Done For You Packages eliminate the hassle of managing your own marketing plan. Our affordable plans make it feasible for a small business owner to have expert marketers on their team at a fraction of the cost of a full-time hire.
Customized Marketing Plans
Are you doing the right marketing for your practice? Are you getting the results you want? What do you need to do to reach your practice goals?
Our Marketing Strategy Process eliminates these questions, and give you the exact right marketing plan that will get you to your goals...with a positive return on investment.
Websites, Social Media, Google My Business, Directories, Search Engine Optimization (SEO), Webinars, YouTube Videos...this list goes on and on.
We help our clients wrangle their total online marketing presence, so there is consistent activity, consistent branding, and most importantly, consistent results.
Digital Advertising & Pay Per Click (PPC)
Advertising online can drive people to your website or your social media pages, but they an also be a big fat waste of money.
We help our clients build online advertising campaigns that reach the right people, at the right time, with the right offer, and without costly mistakes and wasted time & effort.