Marketing Solutions for Service-Based Businesses
Not every business is ready for or needs an expert marketing approach. If you love marketing and you like to get into the weeds of your website, ads, social media, content creation and SEO, then we might not be a good fit. If not, then we can help you focus on running a business.
If you've been in business more than 5-years, chances are you've made many, many marketing decisions for your business. Some decisions might have generated new customers and then stopped. Some may have been a total waste of money and didn't generate any leads at all. You've probably hired someone or contracted for marketing services and ended up very disappointed— questioning if an honest, effective marketing agency even exists...
Strategic planning is the most commonly skipped step in the marketing process, and it's the #1 reason that marketing tactics fail. 9 times out of 10, when a client presents us with a challenging marketing scenario, it comes down to a lack of strategic focus OR they've veered off strategy. We can take you through our 9 Step Marketing Mastery Process to see where your marketing is on track, and where strategy might be missing. Then, we build a custom marketing plan based on your goals, your market, and your customers.
It's rare that a client comes to us having no marketing in place. Often, they have scattered tactics and a website that they haven't really paid much attention to for awhile. Websites that don't generate leads, won't show up in Google searches, or don't accurately represent the business...these are only a handful of the online marketing issues that we fix for our clients. Other issues we fix:
Many small business owners are way too busy to devote time to getting their marketing right, so they settle for "good enough". Often the best ideas and plans lay dormant because there weren't enough hours in the day to get it off the ground. Also, it's very frustrating to be the go between for several companies and people, and the risk of making a mistake are high. Forlight Marketing Done For You Packages eliminate the hassle of managing your own marketing plan. Our affordable plans make it feasible for a small business owner to have expert marketers on their team at a fraction of the cost of a full-time hire.
Your online presence is becoming as important as your physical office space. It's important to have a website that looks nice, but it is more important to have a website and an online presence that is built to get your business found by customers looking for your services.
Part of your online presence includes online reviews about your products and services. Prospective customers are looking for online reviews to see if they can trust that your business has a solution to their problem. Customers don't expect your reputation to be perfect, but they do expect you to have one.
With all this talk about online advertising, websites, reviews and directories, it can seem like digital marketing is the only way to go. But that just isn't the case. There is a time and a place for offline marketing, and we can help you create and implement your offline marketing campaign.