You can have the best marketing plan, all written out and ready to go, but if you don’t have the time or the manpower to implement it…well, you might as well have no plan at all. Sometimes you get started, full of hope and excitement, but the first emergency, holiday, or busy period throws your momentum off and you’re no longer focusing on the marketing plan.
Not enough time and too many distractions are two of the biggest reasons the best laid marketing plans fail. This is usually the point where businesses consider hiring a marketing manager, but they are quickly overwhelmed at the expense and wonder if this person will actually have enough work to do full time. Then there is the question of quality…how much do they know about marketing? Do they have enough experience to put together a marketing plan that works?
What some business owners don’t know is that there is another option, and it is more affordable than you might think. You can hire a marketing firm like Forlight Marketing to build your strategic marketing plan and to manage the implementation. It is the perfect compromise between doing it yourself and hiring new employees.
Strategy and Content Planning
Keyword Content Plan
Editorial Calendar
Blog Posts
Social Media Updates
Search Engine Optimization
Online Directory Profiles
Online Ratings and Reviews
Key Metrics Reporting and Monitoring
Quarterly Review Meetings
Marketing Training Program
Monthly Webinar Series
Access to Small Business Community
Everything From the Jumpstart Plus:
Enhanced Marketing Plan
Enhanced Editorial Calendar
Full WordPress Website (Create or Redesign Existing)
Enhanced Monthly Blog Posts
Create Influencer and Strategic Partner List
Enhanced Social Media Posting
Marketing Kit
Email Marketing Campaign
Advertising Plan
Referral Program
Lead Conversion System
New Customer Kit
Monthly Status Meetings
Everything from Catalyst Plus:
Complete Annual Marketing Plan
CRM and Marketing Automation
Strategic Partner Outreach
Podcast
Complete Social Media Posting and Engagement
Enhanced Lead Capture Tools
Multiple Email Marketing Campaigns
Press Releases
Lead Conversion Funnels